Taylor Swift nouvelle égérie de CoverGirl

Taylor_Swift_Covergirl.jpg

Quand la marque de cosmétiques CoverGirl a décidé de sortir une nouvelle ligne de produits de luxe, il lui a fallu trouver son nouveau visage. Et son choix s’est porté sur la chanteuse américaine Taylor Swift.
La nouvelle ligne de cosmétiques, baptisée NatureLuxe, sera en vente dès janvier prochain, mais la publicité va déjà bon train. Photos, vidéos, Internet, Taylor Swift est partout avec sa robe verte pour promouvoir ces produits à base de concombre.
« J’ai vraiment hâte que le public découvre la nouvelle ligne NatureLuxe de CoverGirl. Le fond de teint et le gloss sont vraiment légers et frais, ils sont extraordinaires sur la peau, » a-t-elle expliqué.
La marque CoverGirl, éternelle concurrente de Maybelline (L’Oréal) marque avec cette nouvelle ligne et surtout cette égérie, un nouveau pas.

Regardez la vidéo tournée dans les coulisses du shooting de la publicité :

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