Salons horlogers: état des lieux

Tag_heuer Que retenir des salons horlogers de Bâle (Indépendants et Swatch Group), de Genève (Richemont) et de Genthod (Franck Muller)? Préfigurent-ils un bon cru pour le millésime 2007?

D’un point de vue général, je constate que chacune des marques à opéré un repositionnement sur le marché vers les gammes supérieures, ce qui se traduit surtout par une hausse des prix. L’exemple d’Omega est frappant: profitant de la vente aux enchères Omegamania organisée par le salon Antiquorum, la marque Biennoise marche sur les plates bandes de Rolex, opérant ainsi une montée en gamme, au détriment du souhait des collectionneurs et amateurs de vintages.

Beaucoup de marques opèrent aussi une renaissance, c’est le cas de Concord avec sa gamme C1.
Concernant les tendances, les manufactures se sont consacrées à concevoir des modèles dits « sports ». Une pléiade de chronographes ont en effet été développés (Jaeger-LeCoultre, IWC, FP Journe, Hublot; Longines).

Jaegerlecoultreduometreachronograph Parmi les marques et les modèles qui m’ont marqués, je relève avant tout Jaeger LeCoultre qui a semblé laissé de côté sa gamme Reverso pour se consacré à des modèles plus techniques: le Duomètre à chronographe, le Master Compressor Extreme Lab, et sa gamme Master Compressor Diving.

Je retiens aussi la Milgauss de Rolex qui ravira les amateurs de Vintages.

Par contre, petite déception pour Richard Mille qui a paru moins à l’avant garde que l’année dernière.

Si je devais ne retenir qu’un modèle de ces salons, ce serait, après mûre réflection, la DBS Sport de De Bethune. Evolution directe de la DBS, cette montre est le symbole de l’avant garde et de l’exigence de la manufacture de Bethune. Je n’hésitera pas à écrire un article sur ce modèle dès que j’aurai des supports visuels.

Si vous aussi vous désirez nous faire part de vos impressions, de vos sentiments en rapport avec ces trois salons qui se sont achevés, n’hésitez pas à laisser un commentaire.

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